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The rest of the funds should then go in to areas of the LGBT that are chronically underfunded, to have an impact long after Pride season is over, let’s call them ‘Moving forward projects.’ It’s no secret that in the last 50 years bisexuals issues received an average of 1% of overall LGBT funding year on year, but a Pride fund could change that. We could select the ten smallest Prides in the UK and they will all receive a portion of the funds to assist with their celebrations the following year. In my opinion there are two areas the money should be spent. This could become a figure that we try to beat each year in a way many other drives do. I envision a central location where all the money raised by brands and companies celebrating Pride goes – let’s call it The Pride Fund. It could actually become a great way for brands to compete with each other and see who raised the most for the Pride fund. Having a widely accepted rule for Pride merchandise would tell brands what we expect of them and help them feel as though they are having a deeper impact on LGBTI lives. Let’s say 15% of all profits made from Pride merchandise have to go back to the community. In the event that companies are selling pride specific merchandise there should be a blanket figure that all companies agree to follow. Pride merch The new ‘LGBT’ sandwich at Marks and Spencer | Photo: is pretty simple, if you are making money from LGBTI people, some of that money needs to go back to the LGBTI community. This will not only help raise funds for Pride but also help companies to know that they have helped LGBTI people in a meaningful way. It stands to reason that the McDonalds of the world should pay more than a start-up with three employees. Perhaps a central Pride team could be responsible for generating the Pride logos which would be something for brands to share on their social media when they receive their personalized logo.Īs we don’t want to put anyone off celebrating Pride, costing would need to be divided in to three categories for small, medium and large companies. The first suggestion I have is that if companies wish to ‘rainbow up’ their company logo then it should come at a cost. With that in mind, I wanted put forward my proposal for how we could optimize the celebration of Pride. It would be better if we as LGBTI people made suggestions on what we would like to see. Let’s face it, no brand wants to put hours of work and hard earned cash in to a Pride campaign that ends up backfiring and angering the very people they were trying to reach. I do feel it would be a sorry state of affairs if LGBT people who do have a voice end up scaring brands away from touching Pride in the future – and believe me, that is happening. Brands are trying but it’s our responsibility to lead Lewis Oakley | Photo: Chis Jepson But it’s important that people like me also don’t underestimate the impact ‘Pride flavored vape’ has on young LGBT people.Īll they see is companies that have their back, that are cheering them on and the truth is – that’s priceless. So, yes, when I see money spent on painting things with a rainbow I do despair that the money could have gone to underfunded groups, much needed research or supplying PrEP. People like me can recite the most horrific stats by heart and are always pushing for things to move forward. The problem is, Pride campaigns are usually assessed by people like me – someone who is aware more than most of the issues impacting bisexuals. I felt that young LGBTI people getting to see their favorite brands make their support for people like them abundantly clear was more important than worrying about where the money was going. Last year I wrote an article titled ‘ Enjoy the Pridemonium – we earned it!’ In it I argued that we all needed to calm down when it comes to criticizing brands for how they celebrate Pride. Others wonder who is making money off the rainbow filter and how much they are just jumping on the bandwagon. Some think the world being covered in a giant rainbow filter is a sign of acceptance. We’ve seen Pride mouthwash, LGBT sandwiches and washing up liquid. Rainbow capitalism seems stronger than ever this year.